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For International Women’s Day Elmore has launched a new podcast series and spoken word performance to raise awareness about how men can help end misogyny and violence against women.

If you can help spread the word, please do – these conversations are brilliant and we’re keen for them to be listened to by as many people as possible.

The podcast series is co-hosted by actor Luke Jerdy and the Domestic Abuse Lead for Oxford City Council, Liz Jones. Luke is known for his portrayal of Jesse Donovan in Channel 4’s Hollyoaks from 2016 to 2020. Liz has worked in the Violence against Women and Girls field for 16 years and has facilitated and developed programmes to end abuse and violence for men who choose to be abusive and violent towards partners (including Elmore’s).

“The common response to abuse and violence towards women is to tell the women what they should do to prevent and stop it.  We want to flip this narrative and talk to men about being part of the solution to prevent and stop the violence and abuse that impacts, to a greater or lesser extent on all the females in their lives.”

The podcast series includes the following episodes, each one covering a key theme:

  • What it means to be a male
  • Being a father
  • Misogyny in uniformed services
  • Does porn ruin or enhance relationships
  • Addiction and Recovery
  • The role of masculinity in offending
  • Anger
  • Tackling predatory males in the nighttime economy
  • Moving forward to a better world

With the podcast’s encouragement to pass it on to other men, ‘Flipping the Narrative’ aims to show men that they can help each other to sit up, become aware, and take important action to challenge men who perpetrate harmful behaviours.

The podcast series launches with three episodes, with episodes being shared on a weekly basis.